Selected brands
We collaborate with recognized manufacturers in the early childhood sector, chosen for quality, reliability, innovation and consistent positioning.
An assortment designed to offer reliability
Our assortment is designed to offer retailers a solid, competitive and sustainable proposal over time. Every brand in our portfolio meets rigorous quality and reliability criteria.
Every brand tells a story of quality
UPPAbaby
Premium strollers and travel systems
UPPAbaby is a global reference in the premium stroller segment. The brand combines innovative design, high-quality materials and advanced functionality. The range — from the modular VISTA and CRUZ systems to the MINU travel stroller — meets the needs of modern families with flexible configurations, advanced suspension and refined aesthetics.
Sleepytroll
Automatic sleep devices
Sleepytroll is the world's first automatic baby rocking device, designed in Norway. It attaches to strollers, cribs and bouncers, offering gentle rocking activated by sound and motion sensors. Up to 12-hour battery, app control, IPX4 water resistance and TÜV certification. Trusted by over 100,000 parents worldwide.
Membantu
Cradles, hammocks and sleep products
Membantu is a Danish brand with the mission to offer the best possible sleep for little ones. Organic cotton hammocks, cradles with app-controlled motors and natural wool mattresses create a cozy and safe environment. Every product is designed with certified materials and engineering focused on the real needs of families.
Moova
Ergonomic baby carriers
Moova is the first baby carrier designed to support the baby's motor development. Developed by Dr. Henrik Norholt, expert in infant motor development, recognized by the International Hip Dysplasia Institute as "hip-friendly". GOTS and OEKO-TEX 100 certified organic cotton, patented magnetic buckles and adjustable design from 3.5 to 20 kg.
Caramma
Innovative feeding bottles
Caramma is a Danish health company founded by two designers who worked in maternity wards. The "support bottle", winner of the Danish Design Award 2024, is the first air-free slow-flow bottle that replicates the breastfeeding experience in every position. Double patent, food-grade silicone free from microplastics, circular design.
MINI Family
Kitchen accessories for children
MINI Family is a Danish brand dedicated to kitchen accessories designed for children. Safe utensil sets made with food-grade, BPA-free materials tested to the most rigorous European standards. Products designed to involve children in meal preparation in a fun and safe way.
How we select our partners
Build quality
We select only brands with high manufacturing standards in materials and production processes.
Reliability
We collaborate exclusively with structured manufacturers capable of guaranteeing continuity and reliability.
European compliance
All products in the portfolio meet European regulatory standards and required certifications.
Positioning
Every brand is consistent with a premium quality proposal, selected to enhance the retail store.